One of the biggest selling bands of all time, The Backstreet Boys have sold over 110 million records worldwide. If that’s not an impressive enough statistic, then it’s worth mentioning they’ve generated over 1/2 billion dollars in concert ticket sales as well. Needless to say, when they came to ground(ctrl) in the fall of 2007, we knew we had a hot property on our hands.
True visionaries when it comes to pushing the limits of band participation, they needed a platform that could seamlessly embrace their fans worldwide.
First and foremost, maintain the bands fans-first mentatlity.
Increase visibility among online properties and social networking sites.
Turn backstreetboys.com into the hub of their extended network.
Create additional forms of renvenue throughout interactive marketing and exclusive ticket offerings.
The concept for their general site encompasses the Backstreet Boys brand while showing the unique nature of each individaul member.
- General Interactive - Design, build and produce the bands official site.
- Fan Community - Build, manage and maintain the official Backstreet Boys Fan Club.
- General Ticketing - Exclusive pre-sale ticketing direct to the members of the fan community.
- VIP Ticketing and Events - Oversee and coordinate all global VIP sales and events.
- Interactive Marketing - Manage all offical Backstreet Boys interactive properties.
The band has the highest level of fan interaction we have ever seen among our partners. Creating an online universe informing, empowering and embracing their devoted fans resulted in a significant increase in their brand recognition and loyalty. Revenues also increased dramatically by continuing to remain accessible and eager to share important moments with their fans.